- Using extranets to work with channel members
- Integrating with legacy and ERP systems
- "Cybermediaries" and auction and reverse auction sites
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Press Web Marketing
The Internet and Supply Chain Management
Business-to-Business e-Marketing — Madison, WI
The Best Way To… …Plan a Vacation
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Evolution of Web Site Strategy
eFoodservice — Chicago, IL
Let’s face it, there is no need for eBusiness unless you have created a web site strategy. And creating it right is the key. This session will give you a step-by-step guide in order to make your strategy a success! After attending this presentation, you will know how to:
- Create a site that is easy to navigate and compelling to the customer
- Market through direct email response
- Acquire the proper lists of names
- Put together a permission based email marketing plan
- Survey users to see what’s right and what’s wrong with your site
- Increase response rates
- Decide what kind of manpower you need to create a full time website
- 24 hour, 7 days a week work force vs. outsourcing
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How To Audit Your Beauty Site For Maximum Online Effectiveness
Beauty Online 2000 — New York City, NY
Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.
This interactive workshop will give you hands-on experience with:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs.
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The Dirty Dozen
It was more than the slippery chicken and limp asparagus that produced a bad case of heartburn for a group of company site managers, web developers and consultants over the conference lunch. They all related their pet peeves about company websites to Scott Kirsner for CIO, include this one from Netconcepts’ President Stephan Spencer.
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Birds Eye Brings a Little Wow! to the Internet
Meal planners, a recipe box and shopping lists, entertainment for young visitors, as well as nutritional news and product information, the new Birds Eye website - designed by Netconcepts - offers visitors a personalized shopping experience.
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How And Why To Audit Your Web Site (post-conference workshop)
Performance Measurements for Web Business -- Turning Your Internet Site Into an e-Business Profit Center — Chicago, IL
Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, security, and last but not least Y2K.
This interactive workshop will give you hands-on experience on:
- Where and how to begin the evaluation process
- What to audit and how often
- Tools and resources to use in auditing
- Benefits of auditing, risks of not auditing
- Turning measurements and recommendations into an Implementation Plan
- Applying all these tools and principles to your specific needs
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Internet Marketing for the New Millennium
EconoPrint 1999 Seminar Series — Madison, WI
Whether you have an established website or you’re just beginning to think about one, this in-depth workshop will help you meet the new millennium head-on — with objectives, strategies, tactics, and measurable results, all in hand. Do you feel confident that your website is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?
Or, if you don’t yet have a website, are you adequately prepared to develop a solid Internet marketing plan, assemble an Internet marketing task force, create a budget and timeline, and then bring the project in on time and on budget? This seminar will introduce you to powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence.
Specifically, you will learn:
- “Insider” information about other companies’ online successes,
failures, and lessons learned - Unique Internet marketing strategies and tactics, applied
to your individual needs and situation - Brainstorming techniques and hands-on exercises that
will identify new opportunities - How to identify and benchmark (creatively imitate) innovative
marketing on the web - How to apply strategic planning, project management,
one-to-one marketing, frequency marketing, and customer
service to your online efforts - How to incorporate other aspects of the Internet besides
the web, such as email and newsgroups, into your Internet
strategy
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If You Take This Man To Be Your Husband, Click Yes
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InnSite Selected as “Best Inn Directory”
Staying at a bed-and-breakfast is just like spending the weekend at a friend’s
house — except that you can enjoy the homemade pancakes and coffee without
feeling obligated to reciprocate by springing for lunch later. Of course, you may have to endure a bit of awkward morning chitchat with total strangers, but many consider that a small price to pay for the B&B experience.
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Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com